Anxiety, depression and mental illness have reached epidemic levels worldwide.
While conventional drug treatments (SSRI’s) are falling short, there is one unexpected bastion of hope for those who’ve tried everything else. Psychedelic drugs.
The subject of many clinical trials, these compounds show incredible efficacy, with the only medicinally legal member (in the US) among them spearheading the charge; Ketamine.
Odyssey delivers a holistic plan combining Ketamine treatment with psychiatrist formulated programs to help its members actually work through their struggles.
The challenge was to create a positive and optimistic identity, without glossing over the darkness and depicting overzealous joy like most competitors. Uplifting, yet grounded and empathetic, acknowledging that mental health is a journey and a practice, not a destination.
Likewise, brand illustration was required to easily demonstrate concepts within the accompanying mobile app in a flexible and appropriate way.
The name is inspired by Homer’s Odyssey, and as such the identity borrows tastefully from ancient Greek hallmarks such as pattern and color, playing on the duality of the security of land and the unknown of the sea.
While conventional drug treatments (SSRI’s) are falling short, there is one unexpected bastion of hope for those who’ve tried everything else. Psychedelic drugs.
The subject of many clinical trials, these compounds show incredible efficacy, with the only medicinally legal member (in the US) among them spearheading the charge; Ketamine.
Odyssey delivers a holistic plan combining Ketamine treatment with psychiatrist formulated programs to help its members actually work through their struggles.
The challenge was to create a positive and optimistic identity, without glossing over the darkness and depicting overzealous joy like most competitors. Uplifting, yet grounded and empathetic, acknowledging that mental health is a journey and a practice, not a destination.
Likewise, brand illustration was required to easily demonstrate concepts within the accompanying mobile app in a flexible and appropriate way.
The name is inspired by Homer’s Odyssey, and as such the identity borrows tastefully from ancient Greek hallmarks such as pattern and color, playing on the duality of the security of land and the unknown of the sea.
